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for KBA Members
$60 for Non-Member
$0 for KBA Member CLE Season Pass
$10 for Staff of KBA Member
April 11, 2019
Knoxville Bar Association
Approved for Dual CLE Credit, Law Office Management, Solo & Small Firm
The CLE Program "The Ethics of Marketing Online to Millennials" was originally presented and recorded on April 11, 2019.
Millennials are about to be the largest generation in the work force. Being digital natives this group has higher expectations of your web presence. We will walk through the expectations of the typical millennial user and show you the tools and technologies you should be incorporating into your online presence to attract this generation. Of course, with these new tools also come new ethic concerns with regards to marketing. Attorneys will learn: (1) Expectations and habits of the typical millennial prospect; (2) Updating your web presence to support millennial users; (3) How to be an on-demand, 24/7, always on law firm; (4) Ethical Issues Surrounding Posting on Social Media; and (5) Ethical Issues Surrounding texting, online-chat, and client portals. This CLE delivers a lot of educational content about the millennial generation with regards to working with them online as a prospect or a client. Law firms will leave the CLE with the best knowledge to navigate their online presence ethically when adapting it to the millennial prospect.
Speaker: Brianna Brailey, Get Noticed Get Found (GNGF)
(If you have any questions about the program please contact speaker at firstname.lastname@example.org)
Approved for 1 hour of "Online" Dual CLE Credit.
IT IS YOUR RESPONSIBILITY: Please verify when you register for an online CLE course that you have not previously attended the program during the live presentation or the video replay series offered twice a year. The CLE Commission will not approve CLE credit for the same course even if it is taken in a different calendar year.
Program Titles and Supporting Materials
This program contains the following components:
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.
How to Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.