The CLE Program "The Ethics of Marketing Online to Millennials" was originally presented and recorded on April 11, 2019.

Millennials are about to be the largest generation in the work force. Being digital natives this group has higher expectations of your web presence. We will walk through the expectations of the typical millennial user and show you the tools and technologies you should be incorporating into your online presence to attract this generation. Of course, with these new tools also come new ethic concerns with regards to marketing. Attorneys will learn: (1) Expectations and habits of the typical millennial prospect; (2) Updating your web presence to support millennial users; (3) How to be an on-demand, 24/7, always on law firm; (4) Ethical Issues Surrounding Posting on Social Media; and (5) Ethical Issues Surrounding texting, online-chat, and client portals. This CLE delivers a lot of educational content about the millennial generation with regards to working with them online as a prospect or a client. Law firms will leave the CLE with the best knowledge to navigate their online presence ethically when adapting it to the millennial prospect.

Speaker: Brianna Brailey, Get Noticed Get Found (GNGF)

(If you have any questions about the program please contact speaker at brianna@gngf.com)

Approved for 1 hour of "Online" Dual CLE Credit.

IT IS YOUR RESPONSIBILITY: Please verify when you register for an online CLE course that you have not previously attended the program during the live presentation or the video replay series offered twice a year. The CLE Commission will not approve CLE credit for the same course even if it is taken in a different calendar year.